This post first appeared on Nature Valley.
The best childhood memories are made in nature. When I think back to my own childhood, I remember lots of hot summer days playing in the field beside my house with the neighbourhood kids. I was always outside when the weather was nice. Fast forward 30 years and times have drastically changed. I’m a mom with two daughters of my own and sadly, they don’t spend as much time outdoors as I once did. I know they are missing out on lots of fun memories and I hope to change that. It’s never too late.
Vision Critical conducted a survey for Nature Valley with some eye-opening results. 54% of Canadians feel they spend less time outdoors than their parents while 56% said they don’t get enough outdoor time. I believe it. In today’s digitally connected society, we are often stuck indoors attached to our screen and spending time outside in nature isn’t a priority. I’m guilty of it myself especially since I work from home on the computer. I know I need to get myself and my family outdoors because we are missing out.
Nature Valley developed 100 #NatureMoments for 100 Days of Summer to help Canadian families connect with nature and most of all, have fun together. It’s easier than you think! Spending time in nature doesn’t mean you have to drive to find a provincial park or hiking trail. Nature is all around us. Just step outside your front door and explore your yard or a nearby park!According to the survey findings, 83% of Canadians live near a park so there is nothing stop us from getting outdoors and enjoying time together.
