You can never be too much you.
This powerful statement is the message behind the latest global campaign from Danish design house, Georg Jensen. They are well-known for their beautiful sterling silverware and flatware, fine jewelry, watches, accessories and a home collection. Instead of using models to represent this message, they’ve taken things a step further and replaced them with role models. They’ve featured five strong, ambitious and unique women who don’t compromise who they are.
Before I get into more details about the campaign and its important message, I encourage you to watch the video and see for yourself what it’s all about.
Pretty powerful, right? I love how it encourages women to be true to who they are and to never compromise. And really why should you? You are special and have the ability to create your own successful path. Don’t let anyone else tell you otherwise or try to define you.
I think Georg Jensen picked the perfect global role models to represent the campaign. These are influential and inspirational women are at the top of their industries and have created their own success. Featured are Susanne Bier from Denmark, an award-winning film director, Cecelia Brækus from Norway, a WBA, WBC and WBO world champion welterweight boxer, Sarah Kendall from Australia, an award-winning comedian, Behnaz Shafiei from Iran, a professional motorcross rider and Dominque Crenn from USA, the world’s best chef.
In other campaigns, you often see the focus being on looks and how beautiful the models are. In this campaign, the focus is on personality and showcases accomplishments. I think that’s why the Georg Jensen campaign resonates much more with me. I felt inspired after watching the video and determined to continue on my own personal path to success.
I’d love to hear what you thought of the video. Watch it and let me know your thoughts in the comments!
Connect with Georg Jensen on Twitter.
Disclosure: I was compensated for this post. All opinions are my own.