Books

Book Review | The Marketing to Do List

*I received a copy of this book for review, but was not compensated financially in any way. The opinions expressed are my own and are based solely on my experiences while reading this book.*

The Marketing To Do List: Over 100 marketing ideas and strategies for entrepreneurs and new marketing grads by Nicole Martins Ferreira is an informative read for all business owners, new and seasoned! Today and tomorrow you can get for FREE on Amazon.com for your Kindle device!

The Marketing to Do List

About the Book:

The Marketing To Do List helps entrepreneurs and new marketing professionals by providing a basic understanding of how to achieve success in marketing. There are over 100 marketing ideas and strategies to help business owners build a thriving business. Nicole Martins Ferreira has helped companies, all over the world, increase their online presence and increase their sales conversions.

Why You Should Buy This Book:

  • Over 100 marketing ideas and strategies as a starting point
  • Methods on how to increase sales and lower marketing costs
  • Learn how to pitch the media effectively
  • Packed with marketing trends for 2014 and beyond
  • Gain insight on how to improve your social media engagement
  • Learn how to build a brand that consumers connect to and can easily fall in love with
  • Strategies to drive more traffic to your website

My Thoughts

I know Nicole from working with her on a number of product reviews and giveaways when she was working in marketing for a Canadian company. She knows her stuff! In her new book, she explains over 100 ways businesses can successfully market their business. She’s worked in the field and has helped companies worldwide to increase their online presence and improve sales.

The book starts with the basics and tells you where to start with your marketing efforts. Then she goes into the various ways you can market your business including Internet marketing, Offline marketing, Public Relations, Advertising, Trends and a list of resources useful to business owners. She even has information on how to partner with a blogger! She’s partnered with me in the past as well as many other bloggers and includes tips for how to best approach them, what you should look for and importantly, things you should NOT do! This section is a must-read.

I’m passing this book onto my dad, who owns an insurance business. He hasn’t ventured into the online world and I need to show you him that he is missing out. I think Nicole’s book will give him a good start and at least, educate him on the other newer ways to promote his business. For me as a blogger, there were many items in the book that I didn’t know about and I mainly stick to the online world with marketing my blog. The book has sparked many ideas of things I want to check into and possibly pursue down the road.

The book is straight-forward and easy to read. I like that she is honest and tells it like it is. If you are a business owner big or small, pick up this book. I believe in lifelong learning and am always looking for new resources to help improve my business. The Marketing To Do List is a must-read! Grab it while its free or if you miss the sale, pick it up on Amazon for the low price of $9.31.

Connect with the author, Nicole M Ferreira on Twitter.

Stacie Vaughan

Stacie is the mom of two girls and lives in Ontario, Canada. She enjoys cooking/baking, photography, reading, DIY and is fueled by lots of coffee!

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