Nestle Cocoa Plan

What would the world be without chocolate? I’m sure if you asked a chocoholic, they would tell you it would be a much sadder place to be. Canadians love their chocolate (our family included!). But what do we really know about chocolate besides our own personal preferences? I know for me it is not a whole lot.

Today I want to share with you some info about the Nestle Cocoa Plan, a global initiative to ensure a sustainable cocoa supply and improve the lives of small farmers. There are many threats facing the world cocoa supply right now including low-yield, diseased or pest-susceptible cocoa crops, poor environmental and social conditions for farming communities, low farming incomes and lack of access to modernized agricultural practices and regional turmoil. This $120 million project will include programs for distributing higher-yielding, disease resistant plantlets, providing education for farmers and their families, improving infrastructure in farming communities as well as both addressing and eliminating child labour in the cocoa supply chain. In fact, Canada is one of the very first countries to introduce Cocoa-Plan sourced chocolate including some of our favourites from Nestle: KIT KAT, Smarties, AERO and Coffee Crisp.

The Nestle Cocoa Plan conducted a survey of 1000 Canadians through Vision Critical to find out more about Canadians and chocolate. I think you will find their results interesting!

  • 77 % of Canadians would be upset to wake up to a world without chocolate
  • 58% of Canadians would include chocolate as their “last meal”
  • 62% say that they could eat chocolate every single day
  • 39% say that chocolate goes with every meal—including breakfast!

I guess it is safe to say that many Canadians are chocoholics!

However, Canadians don’t know where chocolate comes from. I’ve actually never even thought about where it comes from…just that it tastes good! I now know that most of it comes from West Africa. Here’s more results from the survey:

  • 42% of Canadians think that the majority of cocoa comes from Ecuador
  • 7% of Canadians think cocoa comes from Belgium
  • 3% of Canadians think cocoa comes from Switzerland
  • 23% are unsure where cocoa comes from
  • 28% correctly identified West Africa as the source of most cocoa

As for how it’s actually grown, Canadians really didn’t know the answer to this question either.

  • 55% Canadians think that cocoa grows on a bush, like coffee
  • 27 % of Canadians know that cocoa grows on trees, like coconuts
  • 59% of Canadians wrongly think that large factory farms produce most of the world’s cocoa supply, when, in fact, 95 per cent is produced by small, family-owned operations
  • 62% of Canadians say they would ask stores to stock products that support a sustainable cocoa supply and 80 per cent say they would purchase chocolate from a company that supports a sustainable cocoa supply.

Visit Nestle Cocoa Plan to learn more about how this program works.

I was not financially compensated for this post, but received a sample of product. Opinions expressed are my own.

Stacie Vaughan

Stacie is the mom of two girls and lives in Ontario, Canada. She enjoys cooking/baking, photography, reading, DIY and is fueled by lots of coffee!

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