Product Reviews

Colgate Optic White Review

I’ve written a couple of times about my son’s dental hygiene, but what about my own? I have some qualifications that my toothpaste must pass. It has to be minty but not so minty it stings. It has to have whitening of some kind. Who wants to brush their teeth and not have them be gleaming white? Does it give me fresh breath? And finally, it can’t be ridiculously expensive.

I have tried every toothpaste out there. My favorite has been Colgate 2in1. I became addicted to it and its tiny bottle while I was in the Army. Then Colgate recently sent me a bottle of their newest toothpaste to try, Colgate Optic White. Let’s see if it meets my standards.

Is it minty? Sure is. It isn’t spearmint, so it isn’t overwhelmingly mint. It has just the right amount of mint taste. It comes in Sparkling Mint flavor and for those who like a lighter mint taste, Cool Mild Mint. I hate when toothpaste is so overwhelmingly minty that it stings my mouth.

Does it have whitening? Well, it is all in the name. Colgate Optic White has the same whitening ingredients as whitening strips. My teeth weren’t bad to begin with, but I think that they are definitely just a tad whiter since I started using the toothpaste a month ago. What do you think?

Does it give me fresh breath? Sure does. The light minty taste makes my mouth minty and fresh for hours after I use it. As soon as you start brushing, you can feel the toothpaste go to work cleaning and brightening your smile.

Finally, is it expensive? Nope. It is about the same price as any other toothpaste you would buy. Colgate Optic White is available for a suggested retail price of $4.29 (for a 5.5 oz bottle) and $3.79 (for a 4 oz bottle).

I was also sent the new Optic White 360 toothbrush. The toothbrush has three whitening nubs on the inside. It has arching bristles on the side to get around and polish your tooth. It also has a raised back that you can use to clean your tongue and the side of your mouth. The toothbrush has a suggested retail price of $4.49. All of these products should be available at your local drugstore or supermarket.

Here’s a picture of me from last weekend. What do you think? I think that my teeth look just a shade or too whiter.

Disclosure: I was not financially compensated for this post. I received a sample of the product for review purposes. The opinions are my own, based on my personal experience with the product.

Lindsey Aylward

Lindsey currently lives on the MA/NH border with her husband, son, and dog. She enjoys crafting, reading, and way too much television for her own good. She blogs at

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