Giveaways,  Product Reviews

Sobeys Trace & Track Your Seafood Review & Giveaway (Can)

Have you ever wondered how fresh the fish you buy at the grocery store is? I’ve often wondered, but there really was no way the average consumer would know right? That was the case until recently! I purchased fish this past week and I know exactly when it was caught, where it was caught and who caught it!

Sobeys Inc has teamed up with Ecotrust Canada to launch a seafood traceability system. This is brand new technology to Canadian grocery stores and it’s pretty neat. Consumers can now discover:

  • The fisherman who caught it
  • The boat it was caught on
  • The fishing area it was caught from
  • Fishing method used
  • When it was caught

You can find out all this information without ever leaving the grocery store.

How do you find out all this information? All you have to do is scan the QR code found on the packaging with your smartphone. If you don’t own a smartphone (like me), just visit and input the unique code from the package. Check out the wealth of information I received about my Sensations Wild Albacore Tuna Portions! If I wanted to, I could even send a note to the fisherman who caught my dinner!

At Sobeys, the traceable seafood is available on the following products:

  • Sensations by Compliments Wild Sockeye Salmon Fillets
  • Sensations by Compliments Wild Pacific Halibut Fillets
  • Sensations by Compliments Wild Albacore Tuna Portions
  • Sensations by Compliments Wild Black Cod Fillets

John and I went to Sobey’s this past week and purchased the Sensations by Compliments Albacore Tuna Portions and the Sensations by Compliments Wild Sockeye Salmon Fillets. We had a lovely fish dinner and I pan fried the tuna and the salmon fillets in rosemary olive oil. John’s not a big fish fan, but he devoured these. They turned out perfectly!

I definitely liked being able to learn more about the food we eat. I think it’s a great tool to aid shoppers in making informed decisions about their food. I’m going to keep my eye out for the other packages at Sobeys so we can give those a try too. Next time, you visit Sobeys check for this product in the frozen fish aisle and give them a try. If you own a smartphone, make sure to scan the QR code on the front of the packaging too!


One Canadian reader is going to win a $30 Sobeys Gift Card so you can try out the fish too! The GC can be used also at IGA, Foodland and Price Chopper.

Check out the list of all my current giveaways!

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*I did not receive any financial compensation for this review, though I did review a sample of the product for evaluation purposes. This giveaway is not related to Facebook in any way. The opinions are based only on my experiences with the product.*

Stacie Vaughan

Stacie is the mom of two girls and lives in Ontario, Canada. She enjoys cooking/baking, photography, reading, DIY and is fueled by lots of coffee!

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