Twitter and Facebook: What the Heck is The Difference?
As bloggers, we all know we “should be” doing some sort of Social Media to enhance our blogging efforts. And of course, we all know Facebook and Twitter are the The Mac Daddy’s of SM platforms. BUT the big question is, which one is better??Which is better for my business? Which one will help me achieve the blog growth I lay awake dreaming about at night?
Which is better for me? Twitter or Facebook?
First, let’s discuss the difference. There are three ways to use Facebook. A Profile (personal) a Page (for business) and a Group. The best bang-for-your-buck (so to speak) are the business Pages. Once people “Like” your Page, your information/posts will show up on their news feeds making it a great tool for spreading your brand and gaining visibility for your biz. Facebook Pages will also show up on Search Engines giving your blog added “searchability.” Searchability equals more traffic. And “more traffic” is likely part of that dream you lay awake thinking about at night.
Twitter, however, is a little different kind of critter. It only has one kind of account, but you can brand yourself to be for business or personal with your style and “Twitter handle.” With Twitter, you can follow other Tweeters, and their comments or (Tweets) will be seen by you. But they don’t have to “follow you back” if they don’t want to. Which means; they won’t see the messages you send unless they specifically look you up. It still remains a great traffic-driver if you can use your 140 characters to create compelling Tweets.
Speaking of “140”, another difference is with amount of characters you have to get your point across on these two platforms. Facebook gives you a whopping 420, as opposed to Twitters 140. To make those 140 count is a great skill to cultivate and it will help you hone your skills on getting your point across quickly. Kind of the Social Media’s version of the K.I.S.S. Principle (keep-it-simple-stupid). Facebook’s extra characters are a bonus because it allows you to give a tiny bit of back story about what you’re cookin on, thus possibly giving your Liker’s more temptation to head to your website to see what’s up. Or it’s a reason to blather on about something. Thoughts? Discuss.
Bling: Facebook enables you to add visuals like pictures or video right to your Page posts, adding value and drawing readers in that way. And who doesn’t love the photostrip across the top? On Facebook’s Profiles, you can really jazz your photo strip up with fun sayings from fbanner.com. Mine says “Be Who You Are.” One of my besties has “Drama Free Zone.”
I like her’s better.
Downside; readers may try to find what they need about your business on your FB Page and never even make it to your site. That’s where compelling titles and constant calls-to-action on Facebook are a must is you want to keep traffic flowing to your website or blog.
Twitter also has “bling” in it’s ability to customize your page and background. My 5 year-old “blinged” up my Twitter background with rainbows and unicorns (Oh.yes.she.did) so obviously it’s easy and very changeable (thank gawd). Another benefit of Twitter that you can also see exactly who’s following you, and all your Tweets are seen in real time. Downside: Twitter moves fast. Your totally awesome Tweet will be buried under an avalanche of OPT (Other People’s Tweets) very quickly if you don’t use the research-able hash tags.
Solution: I am not sure there is one. I really don’t think there is a right way, or a wrong way. So much depends on you and the needs of your business. My honest opinion, if you are targeting local traffic, Facebook maybe be a better solution for you. If your target customer is out there on the WWW, then Twitter may be just the ticket to be seen and heard without the boundaries of your home turf. I think if I was to leave you with any take-away, it would be that Social Media needs to be a part of your marketing efforts, not a stand-alone act in your marketing plan. If it works well to use both Facebook and Twitter, well…roll with it. Both Facebook and Twitter will achieve greater results for you if you remember, it’ not just about YOU. These platforms are about engagement, connecting and trust building with others. Not chest thumping and deal spouting. Build relationships now, reap the benefits later.
Now go forth, Tweet, Post, Comment, and be FABULOUS.
Fun Facts: Facebook has over 677 million users. Twitter has 200 million users (and that will have changed by tomorrow!)
50% of Facebook users logon daily. 140 million Tweets are sent per day.
Becky Flansburg is a FTWM (full-time workin mama) with two rugrats under 8, a hubby, 2 successful blogs. A self-described Social Media fiend and hardcore Mommy Blogger, she is always looking for ways to help moms-in-business be the best they can be. You can find her at Mom Squad Central or the wildly raw, real, and hilarious Franticmommy.