Book Review | Tell to Win
Author: Peter Guber
A how-to guide on how to tell a story to get what you want from others… Huh? This book is subtitled “Connect, Persuade and Triumph with the Hidden Power of Story.” Not any clearer? With anecdotes from many high-profile businessmen, actors, politicians and musicians, he is telling us that if you can tell someone a story and get them emotionally connected to what you’re pitching, then they’ll go for it.
He gives many examples of stories that succeed and those that failed. Bill Clinton succeeded in getting donations for his presidential campaign by calling and appealing to his target’s emotions. When pitching his life-story for a movie, Muhammad Ali got the movie executives on their feet and showed them punch by punch how he won a match with one of his biggest adversaries. The author himself failed to pitch an idea for a stadium in Las Vegas, because he went to the mayor with numbers and financial statistics instead of an emotional plea.
Will it work for you? Lots of little hints and rules, all under the aHHa! heading at the end of each chapter, meant to reinforce his epiphany in the first chapter: “Ahha! You forgot to tell a story, stupid!” I found it interesting and, I must admit, a lot of what he has to say makes sense. If you can connect with someone on an emotional level or at least get an emotional response from them with your story, most people are more likely to go along with your plan or pay for advertising or help a worthy cause than if you went to them with statistics. I’ll be handing this book off to the salespeople in my company to see if these ideas will work for them.
*I received a copy of this book to review but I was not financially compensated in any way. The opinions expressed are my own and are based on my observations while reading this novel.*