Blog Features

Blog Spotlight |

I am running a feature spotlighting other Review & Giveaway Blogs. If you have one and would like to be featured, please email me at [email protected]

Today I would like to welcome Jane from I had a chance to learn more about her blog and here’s what she had to say…

Please tell me about yourself.

My name is Jane Martin, I am a mom of 1 to daughter Sophie (16mo). I have a CA and was a Manager of Financial Reporting before going on maternity leave. I grew up in small town Southern Ontario and moved to Toronto after my Masters Degree.

Please tell me about your blog. is one shopoholics guide to shopping in Toronto.  I feature neighbourhood maps, store reviews, style how tos and of course giveaways.

How long have you been blogging?

I started in March 2009 when my daughter was 2 months old.

How did you get started?

I wanted to channel my love of shopping into something more productive. I had a hard time finding out information on where to shop other than the the obvious choices like the Eaton Center. So I started going all over the city finding all sorts of great boutiques and share them on

What kinds of products do you feature on your blog?

Unlike many giveaway blogs I review stores not products. And the giveaways are sponsored by Toronto boutiques, national chains and malls.

What was your favourite giveaway?

I think my first has been my favourite (so far), when I contacted Lands End Canvas and we gaveaway 2 $50 gift cards. Not alot of people entered but it was the begining of something GREAT!

Who does your blog appeal to?

Anyone who loves to shop and wants to learn about Toronto.

What direction do you see your blog going in the future?

I want to incorporate more video and would love to attract more sponsors so I can work on full time. I would also love to write a companion book. I have so many ideas the hard part is putting them all into practice.

What is the biggest challenge you have faced so far with your blog?

Keeping a balance between my new ideas and what is already working. I want to make sure that what my followers love and are coming back to is maintain and enhanced.

What do you love about blogging?

I love sharing information and surprisingly I love to write.

Do you have a blogging pet peeve?

Staying up to date. I work on by myself and trying to keep my website current can be tough.

Do you have any advice for the readers entering your giveaway? newbie review bloggers?

Don’t be afraid to ask national brands for the opportunity to work with them. Just contact their PR department and you never know. Pick a niche that you love to talk about and you won’t get writers block!

Tell me some of your favourite blogs that you read.

I read alot of fashion type blogs like the LouLou Editors Blog, I Want I Got and the Feather Report. Plus basically any Toronto shop that has a blog I follow them as well. And of course I follow some blogs about blogging – my favourite is the 2createawebsite blog, Lisa is a great resource if you are just starting out and you can check out my guest post as well!

How can people find you?

Stacie Vaughan

Stacie is the mom of two girls and lives in Ontario, Canada. She enjoys cooking/baking, photography, reading, DIY and is fueled by lots of coffee!

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