I have run my own giveaways for awhile now and got a good idea of what works and doesn’t work for my site. I also like to enter giveaways when I have time. I wanted to share with you today my top ten suggestions when running a giveaway on your blog.
- Be Clear About the Prize. What are you giving away? Be as specific as you can so the readers know exactly what they are entering to win. Pictures also help.
- List when the date the giveaway ends with exact time and timezone. Giving the end time is key so readers know when it’s closed.
- List what countries can enter. Is it open to worldwide? US only? US & Canada? As a Canadian I won’t bother entering a giveaway unless I see that Canada can enter.
- In your title, write the word “Giveaway”. If you just put the company name and nothing else, your readers might miss that it’s a giveaway.
- Have working links in your giveaway. If you want your readers to “like” you on Facebook or follow on Twitter, have the link directly in the bonus entry. Don’t make them search your blog or Google to find your links.
- If you are asking for your reader to tweet your giveaway, make sure you say how often they can tweet (ie. 1x per day) and either give them a tweet to copy and paste or have the Retweet button (like TweetMeme) on your post.
- Indicate how you will be contacting your winner and how long they have to reply to your email before you select a new name. It’s good to say how you select your winner, ie. random.org or picking a name from a hat, etc.
- Use a one step main entry. Keep it easy and don’t make them jump through hoops for the main entry. Do one thing only like visiting the sponsor site and choose a favourite product, or follow on Twitter, etc. Don’t say Follow on Twitter AND Like on Facebook AND blog about the giveaway for the main entry.
- Reduce the amount of comments that you allow to load on the giveaway post. So for example, Blogger shows 200 comments per page. With WordPress you need to go in and manually change this in your Settings. I only recently learned about this option (crazy I know!), but it’s made a big difference.
- Get rid of the CAPTCHA! Many people will not bother doing the bonus entries if it takes them to long to do. On WordPress, you can get rid of the annoying “Slow down you are posting too fast” with the Disable Check Comment Flood plugin. I had it installed for awhile, then had to uninstall when my host made me turn off most of my plugins. I’ve got it on now so fingers crossed everything goes ok….
Do you agree or disagree with my suggestions? I’d love to hear what you think!