Reviews & Blogging 101 | What’s In A Good Pitch?

Simply Stacie: I like to keep my pitches short, sweet and to the point. Introduce yourself and your site. Share some stats and info on your readers. Be specific about what you are looking for- ie. review/giveaway. Let them know you can send them your media kit if they are interested in learning more about your site. Make sure you have something in your email signature which directs them to your website.

Survey Junkie: I have found that short and sweet pitches are the best. Straight to the point and don’t be afraid to ask for what you want and make sure your confident and you let them know what you can do for them & everything you have to offer.

I haven’t really done cold pitching in awhile but when I started I would pitch every Sunday night so first thing Monday a.m. my pitches were on the top of everyone’s email.

From my own experience I have found asking for a specific product is effective and shows interest.

I look at it this way. The worst that can happen is that they can say no or not respond but on the flip side they can also say yes.

-I think the second email is most important because you have their attention. This is where I let them know all information needed. How I do reviews, giveaways & that with either or I display their social media so everyone knows how to stay connected to them.

What each will consist of and that I will forward their link once I post and then if there’s a giveaway I let them know that I will forward all winner’s information after the giveaway so they can get their prize out to them. ( If you don’t want to be responsible for shipping giveaway prizes be sure to include that b/c many co.’s will send you all of the products & shipping is very expensive )

P.S. – Don’t be discouraged if you hear the word NO, when you first get started. Your gonna hear it a lot and you should expect it from most. Honestly when I started the more No’s I received the more determined I was to get my blog to the next level it needed to be at to get the yeses and now those companies that 8 months ago wanted no part of my blog contact me regularly to work with them. Just keep in mind that your working towards a goal and your hard work will pay off if you stay committed.

Outnumbered 3 to 1: Try to keep it professional and you’ll come across that way. Clearly state what you are asking for and what is required from the company. If I’m pitching for a blog event, I usually include stats too.

Laughing Lindsay: What is in a good pitch email?  First off, I really like when an email includes a site url.  I hate having to search for a site just to see what the product is.  Pictures in a pitch are great, too.  Also, please spell my name correctly.  I won’t turn someone down if they spell it wrong (say with an “e” instead of an “a”), but it does annoy me slightly since my url and blog name have my name in them.

Boobies, Babies & A Blog: To me a good pitch email includes what you can offer the company you are pitching to. Including what you expect from the company up front, as well as your blog stats and information.

Mommy PR: Keep it short & sweet but the point. Don’t over giveinformation. Allow them to ask some questions back (such as stats). It gets a conversation started.

Dear Crissy: First, a confident introduction, including information about you and your blog. Second, a clear description of what you are looking for from the company. Finally, and most importantly, let the company know what makes you and your blog special, and why you are the perfect blogger to partner with. Whether your strengths are in photography, writing, or social media, be sure to illuminate your your talents and your blog’s best features.

Between the Lines: I think a good pitch email is short, sweet and specific.  Introduce yourself and your blog in a few sentences.  If you ramble on, most people will probably delete it because it takes too much time to read.  After your quick introductions, provide a few number facts for the company.  Since most of us have our statistics somewhere on our blog, I don’t feel that you need to provide every number.  Give the most important along with the link to your Media Kit.  I also think it is important to be specific in what you are interested in reviewing and how it is a good fit for you and your readers.

Thanks, Mail Carrier: There are a whole lot of review blogs out there right now, so something that makes YOU stand out. Why you love the company or product and how you are going to highlight that and make it worth that company’s while to send you the item to review.

Sunshine Praises: I have found that the best pitches are the ones that are short, include the reason of why I am interested in their product and what exactly I am offering.  I try to personalize my emails so that they can see that this isn’t just a mass effort.

Acting Balanced: I think a good pitch email does three things – show interest and research into the company/product you are pitching, explain who you are and where your blog fits into their market and ASKS for what you want.

Still Blonde After All These Years: We rarely write “Cold Call” emails. Instead, we wait for PR firms/companies to send us Press releases. When they send us releases, we respond to them asking if they would like to be included in an upcoming opportunity on our blog (giveaway, review, blogging event, gift guide, etc.) We describe our blog and why we would be a good fit for their product and request a sample, tell them where to send it, and advise that samples are not returned. We emphasize that reviews are NEVER conducted without a sample. If a giveaway is the intended “pitch”, we make it clear that the company mails the product to the winner. We share our site statistics, a recent post of a giveaway and sign each and ever letter with our logo, and all contact information.

Aubut Family: If you find an answer to that would you let me know?? J I feel like I am constantly tweaking mine and never know why I still get no response from a few sites ? LOL!

Eighty MPH Mom: I think pitches should be somewhat short and to the point. I think it is important to mention how you plan on promoting their product(s) (ie: Twitter, Facebook, forums).  Also make sure you mention their company by name, or mention one of their products. It’s a little more personal this way. If you have a Page Rank you are proud of, by all means mention that, in addition to one or two sentences about yourself.

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Comments

  1. says

    Thank you so much for posting this! I planned on writing my first pitch letter today and you’ve given me a lot to think about. Thanks again and keep up the great work!

  2. says

    Thanks! I’ll keep in mind that it’s good to mention their products.
    I’m not discouraged by ‘no’, but I’ve been kind of doubting if getting reviews at all possible now. Barely get any…

  3. says

    GREAT tips. No matter how long you have been doing this it’s an amazing refresher! I love the tip from Still Blond After all these Years. I never know what to do with those PR pitches, now I am going to work on one tonight!!

  4. says

    I actually never include my stats and have had great success with getting things for review etc. If the person responds to my initial pitch and asks for stats (and honestly, I only find this with smaller companies/products like tiny prints etc) then, I will send it to them.

    I would definitely say to include what you are prepared to offer them – will you be using stock photos, or your own? Will you promote the post elsewhere?

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