What Is Alexa Rank?

What is Alexa Rank?

Are you familiar with your site’s Alexa rank? I have been tracking my Alexa rank for over a year now and it’s been an interesting ride. Alexa rank shows where your site is in terms of traffic out of all the sites online. The neat thing is that it will show you your rank worldwide and in each country. For example, my Alexa ranking today is 35,470 worldwide.  So this means my website is the #35,470 spot out of all the sites on the Internet. The lower the number, the more traffic you have. Big surprise that Google and Facebook are the number 1 and 2 sites respectively worldwide.

Another cool feature about Alexa is that you can check how you rank in the individual countries around the globe. For example, my US Traffic Rank is 8,834 and my Canada Traffic Rank is 5,438. Mind you I am no Google or Facebook, but I am pleased with those numbers.

Alexa calculates each site’s rank based on the sites people with the Alexa toolbar visit. If you don’t have the Alexa Toolbar on your computer, I highly recommend you download it. It’s free and with every visit to your site, you are helping to improve your ranking. Bear in mind though that the toolbar will only count one visit to each site once per day so if you visit a site multiple times it only counts once. With the toolbar, you are able to see the traffic rank of every site you visit. The Alexa Toolbar works with Firefox, Internet Explorer and Google Chrome. To download, visit their site and follow the simple instructions.

What’s your site’s Alexa Rank?


  1. says

    I definitely agree with adding the Alexa toolbar. Since adding that, it has made a real improvement in my Alexa rating. It’s still not great, but it’s been steadily improving since I added the toolbar.

    Thanks for this info! Very helpful!

      • says

        To claim your site you enter an email address that is server based/domain hosted and then they will email you a code to verify and give you a snippet of code to add to your site. They will then crawl your site to verify the code was installed. Then it is “claimed” :)


        • says

          OH! I never set up my email on my domain. I am on a shared server and take up too much resources as it is…when I switch to my own server then I can do that. Good to know though- thank you!

    • says

      I’ve had mine for a few months and have been ok in terms of viruses. It does track what sites you frequent so it is kinda spying but in a helpful way if that makes sense!

  2. says

    When you ask Alexa to check your site, it will give you a code that you have to place in your home page, so Alexa can verify ownership.

    That’s how you claim your website!

    For those of us who don’t have our own site but rely on free blogs like blogspot (which is what I use), it gets a little tricky if you don’t know enough “code”.

    If you need a demonstration of where to enter this code, email me or ask Stacie to get me on Facebook, and I’ll post a screen shot of mine so you can see where it goes.

    Thanks, Stacie! I will go check my ranking to see what it looks like! :)

    • says

      I couldn’t figure it out with my site. I have self-hosted WordPress. If you ever want to do a guest post on how to claim your site on Alexa I’d love to have you and know others want to know too!
      I’m not that code savvy yet and so scared of screwing up my template.

  3. says

    Ahhhhh! WordPress is a little different. You have your “free” and your “paid” WP. Depending on which one you use, will determine where /how to place Alexa’s code.

    The free WP does NOT allow for any changes in the code. The ability to change code manually in the template, is considered a premium feature and only those who pay for the advanced goodies can edit the code.

    My sister has a WP site and I’ll ask her permission to get into the dashboard to look around. I will come back with more news on how to get Alexa to rank WP.

    For Blogger (blogspot), I’ll do my own as a refresher and then tell you how I did it!

    Although it might not be tonight, I will definitely get it done in a day or two.

    • says

      I have the paid one- the self-hosted WordPress.
      Yes, please do send over whenever you get it all ready- no rush though!
      I’ve got another Alexa post going up tomorrow actually on ways to improve your ranking. I went a little Alexa crazy this past week LOL.

  4. says

    Well I just downloaded the tool bar that’s fun but I don’t think I’m happy with my results: Alexa traffic rank
    US Ranking
    295,299 That seems really bad I don’t know what I’m doing wrong. Any tips for how to get mine to improve?

  5. says

    You have to log onto the Alexa site and click on the Your Site button. From there it will give you an HTML code to upload on your FTP account or you can place a meta tag into your account. I’m not sure how to do it on your theme stacie. On mine it was the html/css addition option. Once you upload it you verify the code and can claim your site. I don’t know if there is any advantage to claiming it. I just did mine tonight.

  6. says

    Good post, Stacie!

    I use the Alexa extension in Chrome, and have been told this works the same as the toolbar as far as improving rank. The more of us using the Toolbar/extension to browse each other’s sites, the better our ranks will be collectively!

    I just checked my Alexa, and I’ve dropped to a new low (or high!). I’m 59,868 with a US traffic rank of 8,103 woot!

    • says

      Yes, that’s right! I have a post going up today on how to improve your rank and that’s one of my suggestions. When we visit eachother’s sites, it helps to improve all our ranks. I have the Chrome extension too and think its great. I watch mine daily and like yours its moving in the right direction!

      • says

        No! I have had this domain for two years. The only thing I can think of is that my blog is not self-hosted. Could that be an issue? I just don’t understand. I have regular readers and commenters. Come take a look if you’d like, maybe you’ll raise my ranking.

  7. says

    Mine is just under 2m. :( I just went to my own domain a couple of weeks ago so I lost my old ranking.

    I put a post up “All I want for Christmas is links” LOL, hoping that might improve it… {I should change it for my Birthday now ;)}

    It has a bit, but I never understood how it works other than visiting with the toolbar on. Do they count the traffic without a toolbar?

    Thanks for the post Stacie! :)

    • says

      Yeah that stinks starting over, but at least Alexa is updated daily so you can steadily watch the number lower. I had to restart back in May and it took a couple months to get back to where I was before. Having the toolbar helps.
      As far I as I know they measure traffic of people that have the toolbar.

  8. says

    I like Alexa – It’s clear and easy to understand what the ranking means. I’m so excited every time my number drops LOL

    Right now I’m at 175,864 worldwide and 23,889 in the US!

  9. says

    Awesome number, Stacie!!! Mine is 414,183 Worldwide. Not great, but I am pleased in the direction it is heading. :)
    I have the toolbar now, too. Finally claimed it now that they have entering an email as an option.


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